Thinkpiece Essay Example | Topics and Well Written Essays - 500 words

Thinkpiece - Essay Example It does not matter who exactly who would plan the PR for as long as the person who will do the PR plan knows that he or she is doing and that it is responsive to the customer’s needs. The person who could plan the PR plan could be the PR manager or marketing manager. He or she probably has the best qualification for the job because PR after all is either a function of marketing or corporate communication. Or, if such department does not exist (PR department), the company can appoint someone who is going to do job. It is important to note that just because a PR department does not exist, a PR person that will address the customer will also be ignored. It is important to respond and address customer’s concern once they talk back. It is important because customers are the lifeblood of the company, without them, the company will also not exist. Of course one would become curious to ask about the person who would be appointed if a PR department does not exist. It is important to underscore here that customers can talk and when they talk back, it means they have something important to say. The PR function is not just to communicate, but also as a customer function. It comes to us then that the person who would be appointed to plan PR when customers can talk back should have a customer service background in addition to being a great communicator both in written and oral language. If possible, the person should be a customer service manager or supervisor who has years of experience so that the appointed person has both the training and experience to adequately plan the PR plan for the customer. We have to cite caution here that if an unqualified and untrained person will be appointed to plan the PR plan when customers talk back just for the sake of having a PR person, it would become disastrous to the company. It is disastrous to the company because instead of responding adequately to the customer that they will be satisfied,